According to Billboard BMG will start a huge campaign to promote the upcoming "That's The Way It Is"- release. Is BMG really listening to fans complaining about the lack of promotion in the past?
Major marketing efforts supporting the set, six months in the planning, begin this month with pre-promotion on Presley Web sites throughout the world; the main page on BMG's GetMusic site will feature an interview with Omansky about marketing Presley's music.
On July 11, a six-week TV campaign begins targeting women 18-54 on such programs as ''Wheel of Fortune,'' ''Jeopardy,'' and the daytime talk shows. Also in July and running through August is a Turner Classic Movie Channel promotion, in conjunction with RCA, the Presley estate, Gibson Guitars, and Musicland.
The Turner Classic Movie Channel will run ''Elvis Moments'' promotional spots in July, tying in with a consumer contest run by the Musicland Group that will award private Graceland tours, Gibson guitars, and boxed sets; the channel will then air Presley movies every Sunday night in August. Musicland will also heavily display the new Presley box and other Presley product, and the RCA sales team will highlight the 15 top Presley catalog pieces.
July will also see the start of a publicity push, as well as a preview party, which is slated for July 10 in New York for winners of a contest on country station Y107.
Source: Various / Updated: Jun 14, 2000