Elvis Presley Enterprises, Inc. has announced that five new international licensing agents have been signed to represent the King of Rock ‘n’ Roll!
Celebrities Entertainment has been appointed as the exclusive European licensing agent, Vega Brands for South America and Brazil, HW Brands Ltd. in Israel, Infiniss in Korea and Merchantwise Pty. Ltd. in Australia and New Zealand.
“The demand for Elvis product internationally continues to grow every year,” says Carol Butler, Vice President of International Licensing for EPE. “With such high interest and activity we’ve found it necessary to expand our international agents.”
Much of the increased activity can be attributed to the fact that 2011 marks the 55th anniversary of many Elvis firsts including his first RCA single and national hit “Heartbreak Hotel," his first album, "Elvis Presley," his first movie, "Love Me Tender," and his first television appearances on The Dorsey Brothers' "Stage Show," "The Milton Berle Show," "The Steve Allen Show" and "Ed Sullivan." Additionally, the 35th anniversary of Elvis’ passing in 2012 will generate many new licensing opportunities.
The Elvis brand currently has 175 licensees worldwide selling products in 122 countries.