The Scottish village which says it's the ancestral home of Elvis Presley, has been told by the late singer's estate that it can't use his name. Lonmay, in Aberdeenshire, has been told by Elvis Presley Enterprises Inc that they object to any unauthorised use of their trademarks.
The company controls rights to the rock legend's image from his former home - Graceland, Memphis, Tennessee.
Media director Todd Morgan said: "We are always open to hearing proposals from any entity seeking the appropriate and necessary permissions."
The Ban Car Hotel had discussed plans to commemorate Elvis, possibly by changing its name to Heartbreak Hotel or renaming one of its dining areas.
Scottish author Allan Morrison claimed earlier this week he'd traced Elvis's ancestors back to Lonmay.
Banff and Buchan MSP Stewart Stevenson criticised Graceland's 'heavy-handed' tactics, says the Daily Record.
He said: "They should be flattered to be linked to Scotland. I am sure whatever they try to do, we will see people coming from America and all over the world to see where the great man came from. This is a gross over-reaction and if Graceland have a look at the situation they will realise we are a little bit off taking over their mantle."
Updated 26/03 with reaction Todd Morgan from EPE:
We plead innocent of all charges!
A couple of reporters doing stories on Elvis and Lonmay asked us how we'd feel about Lonmay's using Elvis to promote tourism there and to do merchandising. One asked if we object to unauthorized use of our trademarks - yes, what trademark holder doesn't? One asked what the procedures are for licensing and how we deal with infringements. These two reporters chose to make stories suggesting that we were "warning" Lonmay or something like that. Absolutely not true.
We've actually not heard from any officials in Lonmay, but we'll probably try to get in touch to let them know that a couple of recent news stories are terribly misleading. We work with communities, museums, festivals, charities and such all over the world with Elvis promotions all the time and we'll look forward to hearing from the good people of Lonmay should they want our assistance with something.
We all know how inaccurate the press has been over the years in their stories about Elvis. It's painful that some of the fans who know this don't stop and think that the things they read about EPE could be just as inaccurate. The press, once again, has created a controversy where none exists. They're very good at that.
Source: Ananova / Updated: Mar 26, 2004