PSDI USA, manufacturers of the celebrity coveted Ed Hardy Shoes, Christian Audigier Shoes and Elvis Shoes, announced today that Elvis Shoes will partner with the VH1 Save The Music to produce an exclusive limited edition Elvis/VH1 Save The Music Shoe supporting the launch of the new Elvis Shoes collection. These limited edition shoes will be available nationwide for Holiday 2007 marking the successful launch of the Elvis Shoes collection.
As part of the partnership, PSDI USA and Elvis Shoes will donate at least $10,000 to the VH1 Save The Music Foundation from the sale of the exclusive limited edition Elvis VH1 Save The Music shoes.
The Elvis Shoes "Future Rock Royalty" ad campaign embodies the spirit of personal creativity and self-expression inherent to the King of Rock 'N' Roll and the Elvis Shoes collection. The Elvis footwear collection marks the first ever signature footwear collection inspired by the King of Rock 'N' Roll. The collection is made possible through a licensing arrangement with Elvis Presley Enterprises, Inc.
The Elvis Shoes Fall 2007 collection evokes the spirit of the famous and groundbreaking 68' Comeback Special, in which Elvis(TM) rocked the nation in an all black leather suit. PSDI USA evokes this same bold spirit in the line accompanied by bold bright accents and metallic details and shine. Throughout the line PSDI USA will continue the ELVIS(TM) status crown symbol, the Lion's Den crest and Gothic "E" signature marques.
Elvis Shoes will introduce a series of print ads to support the campaign launch. The rising underground music artists selected for the "Future Rock Royalty" ad campaign were selected for their ability to inspire a generation of musicians, poets, and children through their music and for their iconic personal style, all of which Elvis Shoes collection of footwear represents.