Elvis Themed Xerox Campaign

The third commercial outing linked to Elvis Presley this week. This one was even picked up by Elvis Presley Enterprises.

Xerox has recently launched their iGen4 “Everyone’s an Expert” Campaign and used an Elvis tribute artist to help communicate their message. The campaign was developed to increase awareness & consideration for the new Xerox iGen4™ Press and each component of the cross-media campaign was designed to reinforce the idea that everyone can achieve expert results & greater profit with the incredible image quality, productivity, & automation of the iGen4.

Developed by Martino Flynn of Rochester, NY, the creative team were no strangers to the captivating ways of Elvis. Creative Supervisor of the iGen4 account, Duane Bombard, has been fascinated with Elvis ever since he can remember - and was thrilled to acheive his life long dream of working with the king.

Source: EPE - Elvis Presley Enterprises / Updated: Feb 2, 2009 
Elvis Presley on: eBay, iTunes, Amazon, Sheetmusic

Reactions

Rev. Gerhard (profilecontact) wrote on Feb 5, 2009report abuse
sitdown68, you wrote the right letter. Thanks.
circleG (profilecontact) wrote on Feb 5, 2009report abuse
Does EPE not understand the damage to elvis' credibility as an artist by allowing this? why don't they just give the public EOT and EINC in a deluxe box set?
GEORGE (GK) (profilecontact) wrote on Feb 4, 2009report abuse
Lets use " video & audio clips" of the real Elvis Presley in "Creative Commericals". lets not have people dressing up like Elvis !!! Only Elvis looked cool in the "sunglasses and jumpsuits". It doesn't work for others.
Harvey Alexander (profilecontact) wrote on Feb 4, 2009report abuse
It's all moola for EPE and that's all they care about. As long as the money keeps rolling in they'll sanction garbage like this. And you wonder why he's a laughing stock to some of the general public? Look no further than twaddle like this.
djm (profilecontact) wrote on Feb 3, 2009report abuse
the ad is of course rubbish. i think the term die hard means obessed which is`nt healthy. maybe thats what peter means?
Natha (profilecontact) wrote on Feb 3, 2009report abuse
Indeed Samcra. It says a lot about the way Xerox (and others) look at the Undisputed King. Bad taste, but in a way they seem to admit that their product is a copy and a very bad one
samcra (profilecontact) wrote on Feb 3, 2009report abuse
Down with Elvis 'Tribute Artists' and 'Impersonators'. Just my opinion.
Jerome-the-third (profilecontact) wrote on Feb 3, 2009report abuse
you can say what you want but Jackie Chan does a great job here..
Kenneth (profilecontact) wrote on Feb 3, 2009report abuse
why are you not a die hard fan anymore?
sitdown68 (profilecontact) wrote on Feb 2, 2009report abuse
Me again. I mailed EPE concerning the campain.

Dear Mrs Presley

I feel quite unhappy about this campain. What has Xerox to do with Elvis? Xerox stands for copies. Elvis Presley was the original. And Elvis Presley just a few weeks before his untimely passing encouraged an imitator in one of his last personal letters to a fan to develop his own talent.

He was impressed by the man's attmept to impersonate him and wished him good luck for the "show" he was about to do. But hats off, Mr. Presley motivated young talents respectfully to stand on their own. I highly appreciate this noble gesture by a man I unfortunatley never had the chance to see in concert.

Therefore, we don't need this mediocre rip off propaganda by a company using a the image of a unique person to promote their product. There was only one Elvis. The original.
Thanks for considering

Best Wishes

Peter Hauri, Switzerland

I am not a die hard Elvis Presley fan anymore, but I still highly estimate what Mr. Presley did as an artist and donor to countless charities and persons in need during his life time.
sitdown68 (profilecontact) wrote on Feb 2, 2009report abuse
What has Xerox to do with Elvis? Xerox stands for copies. Elvis was the original. And Elvis just a few weeks before his untimely passing encouraged an imitator in one of his last personal letters to develop his own talent. He was impressed by the man's attmept to impersonate him and wished him good luck for the "show" he was about to do. But hats off, Presley motivated young talents respectfully to stand on their own. Therefore we don't need this mediocre rip off propaganda. There was only one Elvis. The original.
Ruthie (profilecontact) wrote on Feb 2, 2009report abuse
Leave it to EPE to sanction an ad that doesn't even resemble Elvis! Unless they don't care if he looks like a puppet!

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