Elvis Special

NBC and BMG will join forces on a prime time Elvis Special titled, "Elvis Lives" to air in late November or December. The hour-long special, to air in late November or December, will celebrate Presley's enduring legacy with commentary and performances by today's top entertainment superstars, including Bono, Tom Petty, Sheryl Crow, No Doubt, Dave Matthews and Britney Spears. "Elvis Lives" is a follow-up to the immensely successful worldwide debut of the definitive Elvis Presley CD collection ELVIS 30 #1 Hits. Other celebrities from the worlds of music, film, television, politics, sports and publishing slated to appear include Chuck D, Denis Leary, Dale Earnhardt Jr., Steven Tyler, and Dennis Hopper, with many more to be announced in the near future. The special will present a collection of stories, observations, opinions and reflections from renowned individuals about Presley's importance, followed by selected performances from contemporary artists of four Presley classics culled from the new RCA release ELVIS 30 #1 HITS, which recently debuted at No.1 in 18 territories around the world. This new material produced specifically for "Elvis Lives" will be interspersed with historic footage of Elvis's performances and interviews as well as the recent international coverage commemorating the 25th anniversary of Presley's death. "NBC hit gold with Presley’s 1968 ‘Comeback Special’ and our recent broadcast of ‘Loving You’ on the anniversary of his passing," says Jeff Gaspin, EVP of Alternative Series, Longform and Program Strategy for NBC. "We look forward to celebrating his legacy with a new generation of fans who are now discovering his music." "We are thrilled to join forces with NBC to make Elvis’ incredible legacy come alive for TV viewers and for the music fans who have made ‘Elvis 30 No. 1 Hits’ a No. 1 album," says Bob Jamieson, chairman of RCA Music Group. "The caliber of the artists and celebrities who have signed on to this project speaks volumes about Elvis’ tremendous influence." "This special is a tremendously important part of BMG/RCA's ongoing campaign to introduce Elvis to a new generation," said Joe DiMuro, Senior VP, Strategic Marketing, BMG, "Based on the incredible response to ELVIS 30 #1 HITS among consumers of all ages, we're confident that "Elvis Lives" will be a huge success for NBC. "Elvis Lives" is expected to air in late November or December on NBC.
Source: Ananova / Updated: Oct 9, 2002

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