Elvis Song In Australian Commercial

Elvis Presley’s Spring Fever is the soundtrack to an animated TVC by GPY&R Melbourne for Schweppes Australia’s Spring Valley which breaks this weekend.

The ad is the first time a Presley song has been licenced for commercial use in Australia – features the work of US based animation house Psyop.

Schweppes Australia marketing director Darryn Wallace, said: “Our objective was to create a new and exciting campaign for Spring Valley that had a broad appeal and after seeing it left everybody feeling happy, with an added spring in their step. We are wrapped with the final result; it is bright, colourful, has amazing animation affects and simply leaves you smiling. ”

As well as TV, the campaign will run across cinema, print, online and outdoor. Adshel bus shelters and street furniture will use flowers and grass along with Bluetooth-enabled technology allowing on the spot download of the Spring Fever Elvis track.

Source: Elvis Australia / Updated: Sep 10, 2010 
Elvis Presley on: eBay, iTunes, Amazon, Sheetmusic

Reactions

1 BILLION SOLD (profilecontact) wrote on Sep 12, 2010report abuse
Australia, Ireland, and in caase you dont know...in the U.S., Devil In Disguise is used in a Nissan commercial!! That man is just AS COOL AS IT GETS! :)
Mike Landsdown (profilecontact) wrote on Sep 12, 2010report abuse
I saw the ad on TV last night, flipped the channel and saw it again! It is really well done and fun to watch, but because of the prominence of The Jordanaires, it may take a while for non-Elvis fans to realize that it is actually an Elvis track. It certainly is a good use of the song though and is very catchy and effective (so much so that I woke up this morning with it still stuck in my head!!!! LOL)
joemin (profilecontact) wrote on Sep 11, 2010report abuse
I am not sure if it was mentioned before, but Pocketful of Rainbows is used for a Lotto advertisement here in Ireland. Great song....
al shookup (profilecontact) wrote on Sep 11, 2010report abuse
Reminds me too much of all the naff film 'songs' unfortunately!
Deano1 (profilecontact) wrote on Sep 11, 2010report abuse
I like it...Always liked the song and the commercial is well done.
Natha (profilecontact) wrote on Sep 10, 2010report abuse
Well done. As more commercials use the Elvis Legacy the many facets of it will be exposed to the world. Way to go!
JimmyCool (profilecontact) wrote on Sep 10, 2010report abuse
I love it!
Steve V (profilecontact) wrote on Sep 10, 2010report abuse
I really like the idea of getting Elvis music into TV commercials. Its great exposure and something that was too long in coming. A whole bunch of people can discover Elvis this way. Keep it up!
I am Buffalo-Horn! (profilecontact) wrote on Sep 10, 2010report abuse
Very good!!

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