According to a leading wine industry magazine, Elvis Presley, the King of Rock and Roll, is fast becoming a monarch of the grape. In its latest issue, Wine Business Monthly magazine named Graceland Cellars one of the hottest small wine brands of the year.
The winery launched the first-ever vintages of Jailhouse Red Merlot, The King Cabernet Sauvignon and Blue Suede Chardonnay in 2004 and quickly established retail distribution in 40 states. A special 4,000 case holiday release of Blue Christmas Cabernet Sauvignon sold out within days last November.
"The response from consumers, distributors, and retailers has been overwhelming," said Scott Cahill, CEO of Graceland Cellars' parent Signature Wines. "There is no reason why good wine can't also be fun. The combination of high quality wines and the Elvis brand has really struck a chord with consumers."
Graceland Cellars gained award-winning status last year with three medals: The 2001 Jailhouse Red Merlot won gold and silver, respectively, at the International Eastern Wine Competition and the Riverside International Wine Competition. The 2001 King Cabernet Sauvignon won a bronze medal at the Dallas Morning News Wine Competition.
With the debut of a major Broadway production based on Elvis' tunes later this month and the premiere of a biographical miniseries on CBS in May, Graceland Cellars is poised for major growth as interest in all things Elvis reaches new heights. Graceland(R) Cellars plans to add new labels and products to the line to support existing distributors, and will continue to expand distributor relationships. Major retail chains currently stocking Graceland Cellars' Elvis Presley(R) line include Kroger's, Cost Plus, and many regional chains.
In addition to its retail line, Graceland Cellars offers the Elvis Presley Private Collection, a selection of wines bearing unique labels featuring images of Elvis(R) from the estate archives. Elvis fans can also join the Graceland Cellars Wine Club at www.gracelandcellars.com, and have special collector's editions shipped directly to their homes.