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Elvis Promotional Updates

January 02, 2005 | Music
Elvis' 70th anniversary will be used to promote several new and re-releases. BMG hopes these products will appeal to both the core fan base and the casual Elvis fan.

All releases are promoted as remastered releases in optimum sound quality and new mid-prices. The re-release of his first three albums "Elvis Presley", Elvis" and "Loving You" are also promoted with bonus tracks (the same as on the previous re-releases) and restoring of the original LP running order.

It refers to "the first stage of an entire overhaul of Elvis' original album catalog" and refers to the "publicity push for the reintroduction of the original albums." Plus, " new pricing" which they are calling a "mid-price" series: $11.98 in the USA, plus "new sound."

The CD "Love, Elvis" will be promoted around valentines day with e-mail blasts, on-line banner campaigns, radio promotion, and give-a-ways.
Source:For Elvis CD Collectors Forum

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Santa Claus wrote on January 02, 2005
And... that's all?? Come on Ernst. Shall I thank you and BMG for a handfull of re-releases? That's not what I expected for a 70 birthday. In the past we had boxed-sets with outtakes and unreleased jewels to celebrate. Are the vaults that empty? BMG, are you sleeping? Hey fans, are you sleeping, too? It's our man's 70. birthday. Where are the critics? For his 60. anniversary the EPE made this big tribute concert at the Memphis pyramid. For the 70. anniversary the estate remains silent. BMG remains silent..only deleting the jewels of the past (like "Today, Tomorrow & Forever" boxed set). For me, this 70. anniversary is the sad beginning of the end. And nobody wonders! More than 90% of the quick-poll members think this will be a great Elvis-year. Are you all going blind? Don't you wonder about the fact that there's no Essential Elvis CD or Boxed-set this time? Is buying mike-overloaded FTD soundboards (Non commercial trash that BMG couldn't use otherwise) for horror-prices all that's left?
Cruiser621 wrote on January 02, 2005
I agree with Santa Claus. I think this IS the beginning of the end. Re-releases of stuff that's been issued how many times already? Give us a break! BMG is obviously trying to reap in the last drags of profit!
Jon Carpenter wrote on January 02, 2005
Does anyone know whether this means the end of FTD's re-releases?? Why is BMG invading into FTD's turf (I was hoping to get all original albums released during Elvis' lifetime on FTD)? At least BMG is now doing things right, by learning from FTD, in adding bonus tracks at the end of the cd. But I will not be buying these re-re-releases from BMG.
lray wrote on January 02, 2005
Dear Santa Claus, Have you and Cruiser have gotton dizzy on those crazy sleigh rides of yours? Maybe your ears are all clogged up with snow. Much of the Elvis music, not all of it, that has come out on FTD is outstanding. I purchase what I want. Ernst does not make all of the decisions in regards to the re-releases either. As far as the old albums go, I am thrilled that the public still wants them. How many other artists have LP's from the 50's that still sell. These CD's are rock and roll at it's best. We fans have never had it so good. Elvis still sells, and people still love him and his music. Nothing could be better than that. Many popular artists do get sound upgrades. Elvis is not alone in this regard. Is this the end? Don't be silly guys!!
stu wrote on January 02, 2005
The re-releases are a testeament to BMGs faith in top notch Elvis product. FTD cannot please all the fans all the time. If you don't like the Soundboards, don't buy em! How anyone can come on here and complain about BMG or FTD is beyond me. We fans have never had it so good; one listen to "Elvis On Tour Rehersals" is just one example of why.
gribz wrote on January 02, 2005
The main key for the future of 'Elvis legacy', is not going to be in promoting just to the Elvis core fan base, which is about 5 million, or the casual fan, which is over 100 million; but to attract new fans in this ever changing society that has a popualtion of 6 billion. Promoted correctly, Elvis can capture one quarter of that number, which would give him over 1 billion fans.
data wrote on January 02, 2005
My question is , why so much at the same time. I don't mind the re release of a good album if it get's the right promotion and promotion for all the world to see, those albums are for the whole world and not only for fans. But it is the same old song BMG is doing it again throw it all on the market at once. If you look at the FTD label alone we had since 1999 more than 40 CDs that is an average of 8 a year. Now we have the singles box the love album the re releases of the first albums and that's just the beginning. I like to see something ( new) now and then but at this rate there is no long term vision here, BMG just keeps on doing this as long as fans buy the same thing over and over again and they forget to put Elvis in the right picture for new fans.
Elvos wrote on January 02, 2005
Santa Claus, please, don't be so negative! I understand what you mean, but I don't agree.The re-re-re-release thing IS needed! In the Netherlands where I live the majority of the music stores only have some left over cheap and non RCA cd's in their stores. Like 6 different covers for the same cd content of the Louisianna Hayride! Or bad sounding CD's like there were in the beginning of the introduction of the CD, with classics! By now all original CD are out of the stores ,and out of the catalogue! So new remastered stuff ,just for the catalogue, IS a must! It also shows that the people at Sony/Bmg respect those classics and their importance for music history. This year has only just begon! There will be a lot more this year to look forward to... you'll get your presents to Santa:-)
leannrimesfreak wrote on January 02, 2005
As an Elvis fan I like to collect Elvis cd's and I find it hard to find some of Elvis cd's in stores of the one's I don't have, I welcome BMG releasing old titles. I don't have Loving You in my collection so I will be buying that one of sure.
Danny_b wrote on January 03, 2005
re-releasing old albums is excellent - it's just what we need. Like they say, it's so many collections out there that getting the originals re-released is good. Box-sets appeal mainly to the fans. If you want to attract the general public (and maybe find new fans) box-sets must be some kind of "greatest this" or "greatest that". Outtakes, alternates, different live-versions etc dont appeal to the general public. They must please everyone. I admit that maybe it is a little bit "thin" if this is all the celebration they are going to do for Elvis' 70th birthday, but we've had some sort of anniversary almost every year these past few years, so I dont mind;-)
creole wrote on January 03, 2005
CREOLE, What is that the same releases why BMG re-released THAT. They have so many Outtakes,or Concert BMG have i have ENOUGH of that.
Son Of Mark 64 wrote on January 03, 2005
What happened to the release a cd delete a cd policy of a few months ago. If I remember right 50 cds wasnt it Bmg change like the wind just another way of plucking the golden goose. Elvis 70th Birthday they could have done a box set again lets face it we are not getting any younger
Son Of Mark 64 wrote on January 03, 2005
Ps only just purchased Elvis and Elvis Presley on vynl and I think Loving you is still available on cd. Iwould recomend anyone whos a new Elvis fan to buy the vinyl version they are great to listen to.
data wrote on January 03, 2005
I repeat my question, why so much at once? And again no promotion, only Elvis fans know about these re releases. If you do things this way, why even bother to take these CDs out of production and afther a while bring them out again, just leave them in the Presley catalog because only fans find the way to them this way. A lot of stores won't even take them, they will go more for compilations because they are less expensive.
RobIreland wrote on January 04, 2005
I must say I was fairly dissapointed at the Vinyl format of the singles not having the American picture cover, built up and let down once again by BMG!
CD King wrote on January 04, 2005
Since the Vinyl do not have a Picture Cover - I will have to leave them out and just collect the CDs versions. Can't afford to buy both sets anyway.
Son Of Mark 64 wrote on January 04, 2005
Just a quick comment the vinyl versions I bought of these lps are not isued by Bmg but by simply vynl ltd and both have original usa covers and same extra tracks as previous 1997 reissues they are available on 160g 180g and 125g vinyland you can find them for £9.99 if you look on the web. I know what cd king means about the money side but I am one of the suckers that BMG count on to buy they rereleased product over and over again. eg one cd love songs for one alt take I must be mad
data wrote on January 04, 2005
My wish at the beginning of this new year, and this is not for BMG but for all those loyal Elvis fans and people that keep Elvis fan clubs alive all over the world, because they are the real pillar under the Elvis empire. Elvis at N° 1 in yhe UK charts.
Son Of Mark 64 wrote on January 05, 2005
Well said ,data