Elvis' 70th anniversary will be used to promote several new and re-releases. BMG hopes these products will appeal to both the core fan base and the casual Elvis fan.
All releases are promoted as remastered releases in optimum sound quality and new mid-prices. The re-release of his first three albums "Elvis Presley", Elvis" and "Loving You" are also promoted with bonus tracks (the same as on the previous re-releases) and restoring of the original LP running order.
It refers to "the first stage of an entire overhaul of Elvis' original album catalog" and refers to the "publicity push for the reintroduction of the original albums." Plus, " new pricing" which they are calling a "mid-price" series: $11.98 in the USA, plus "new sound."
The CD "Love, Elvis" will be promoted around valentines day with e-mail blasts, on-line banner campaigns, radio promotion, and give-a-ways.