Pressrelease from EPE: The veteran marketing and sales executive brings years of experience with major entertainment, sports and corporate campaigns to the growing company.
Memphis-based Elvis Presley Enterprises, Inc. (EPE), a subsidiary of CKX, Inc. has named Paul Jankowski as its first-ever Chief Marketing Officer, overseeing all aspects of global brand development. He most recently served as President of Access Marketing Services, a company he founded that provides brand development services in the corporate, entertainment and sports businesses.
In his new position, Jankowski will work with all EPE departments to develop a consistent brand message and educate and excite the next generation on the Elvis legacy. He will be based in the EPE Memphis headquarters and report to CEO and President, Jack Soden.
“We are very excited about Paul joining our team,” stated Soden. “The Elvis business continues to grow and thrive, and now that EPE is part of the CKX family, the opportunities have multiplied. Paul’s extensive experience in many different areas makes him uniquely qualified for our company, and a good fit with our current stellar marketing, sales and communications team.”
“There are jobs and then there is Elvis,” commented Jankowski. “The opportunity to introduce the greatest entertainer of all time to the next generation was impossible to pass up. And as an alum of SFX, the commitment CKX has to the Elvis brand and the chance to work with Bob Sillerman again, make this a truly exciting adventure. “
Jankowski served as Vice President of Media Marketing for SFX Entertainment, a firm started by CKX, Inc. Chairman and CEO Robert Sillerman. SFX/Clear Channel Communications is the largest producer of live entertainment in the world, producing over 26,000 events per year. He created and sold marketing programs for many advertisers including: Volkswagen, Ford Motor Co., Warner-Lambert and MCI, and has created promotions for a variety of artists and pro athletes including: Beyonce, Evander Holyfield Destiny's Child, Nelly, Anthony Carter, Reba McEntire, Vince Gill, , Tim McGraw Travis Tritt, Amy Grant, Elton John, Tom Petty, B.B. King, Mary J. Blige, Bell Biv DeVoe, Jodeci, Shai and Meatloaf.
Following SFX, he served as Executive Vice President and directed all sales and marketing activity for HOST Communications' Affinity and Events Division. The properties included the NCAA (Final Four, etc.), Pro Rodeo Cowboy Association, NBA's Hoop It Up, National Thoroughbred Racing Association, American Bicycle Association, Historically Black Collegiate Coalition, and high school marketing arm, iHigh, among others.
Before SFX Entertainment, he was Vice President/Marketing for Trifecta Entertainment, a fully integrated Public Relations, Marketing and Artist Management agency. Clients included Tanya Tucker, Country Music Television (CMT), United Distillers (various brands), Opryland, Sony Music and Fruit of the Loom. Prior to that, Jankowski was the Director of Entertainment Relations/Worldwide for Gibson Guitar Corporation, where he directed all marketing efforts for Gibson's national and international divisions.
Jankowski began his music industry career with CBS Records in the company’s college department, followed by serving as a regional pop promotion manager for MCA Records - Los Angeles and SBK Records-New York, in the company's Nashville office.
Jankowski is a graduate of the 1995-96 Leadership Music program. Originally from Memphis, he graduated from the University of Tennessee/Knoxville with a degree in Advertising, while serving as publicity/marketing manager for Thompson-Boling Arena, the nation's largest on-campus arena.