Backed by four major music labels, SanDisk on Monday announced a new physical music format dubbed "SlotMusic" that's essentially an entire album on a MicroSD compact memory card. Wal-Mart and Best Buy are among the retailers that have already signed on to start selling the cards for the upcoming holiday season. The releases are mostly by current pop artists including Rihanna, Ne-Yo, Robin Thicke, New Kids on the Block, Weezer, Usher, Chris Brown, Akon and Leona Lewis, but Elvis is also represented
With CD sales continuing to flounder, this latest effort to boost physical media sales is aimed at users of the millions of cell phones and MP3 players with MicroSD slots. They can insert the card right into the slot and immediately hear the music. The card will also come with a USB sleeve so it can be plugged in directly to any USB-enabled computer. SlotMusic cards will be sold without digital rights management restrictions and in the form of MP3 files from EMI Music, Sony BMG, Universal Music Group, and Warner Music Group.
Estimated price range: 7 to 10 $US