Elvis Music Featured In AXE

A new commercial for AXE Anarchy deodorants and body sprays takes an unconventional approach and Elvis has a staring role!

While playing Elvis' "I Can't Help Falling in Love" in the background, the commercial displays a series of incidents causing a near catastrophic-like scene in the middle of an inner city. Men and women are seen wrecking into landmarks, dropping plates, and causing mass pile ups - all alluding to the irresistible smell of AXE products.

The video was recently posted to YouTube as part of the "AXE Anarchy, for Him and for Her, Unleash the Chaos" campaign.  

Source: Elvis.com / Updated: Feb 3, 2012 
Elvis Presley on: eBay, iTunes, Amazon, Sheetmusic

Reactions

circleG (profilecontact) wrote on Feb 4, 2012report abuse
hilarious - brilliant ! time to get the movies out on blu-ray now ;)
Natha (profilecontact) wrote on Feb 4, 2012report abuse
and the choice is so right: Elvis is also compelling and irresistable.
Natha (profilecontact) wrote on Feb 4, 2012report abuse
Wise men say . . . how befitting the commercial. It never ceases to amaze me that Elvis is in so many ways present in the world. Obviously his impact in this world is still there. His legacy is all encompassing! He could never imaging that.
GEORGE (GK) (profilecontact) wrote on Feb 3, 2012report abuse
Great Commerical !! Love it ! Having Elvis Presley's music, out there in new projects, keeps his music, current.

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