MEMPHIS, TN – With Elvis Presley consistently recognized as one of the most significant icons in American pop culture, and with continued and expanding global popularity among a growing demographic base, Elvis Presley Enterprises announced today their 2005 branding campaign. The first execution of the new creative campaign, “Elvis Lives,” was first unveiled in Memphis on one of a series of regionally located billboards.
“The 2005 branding statement, ‘Elvis Lives,’ combined with the campaign’s distinctive design, celebrates Elvis’s increasing popularity throughout the world today. Elvis really does live in the hearts and minds of millions of fans of all ages who listen to his music, watch his movies and continue to purchase licensed products with his name and image,” said Jennifer Burgess, Director of Marketing for EPE.
Elvis continues to be the most recognized name in entertainment and the top-seller of number one records, movies and memorabilia today. Forbes magazine recently named him the most successful and highest earning deceased artist, and over 600,000 people visit Graceland annually.
EPE will use the "Elvis Lives" creative on billboards, banners, merchandise, and as the branding for the summer 2005 tourism campaign. This will include print travel ads in People, Woman's Day, Family Circle and many others.
The new design was developed by award-winning, Memphis graphic designer, Billy Riley of Combustion Design www.thesparkmachine.com. All advertising decisions and marketing are handled in house, with public relations and communications handled both internally and by The Beckwith Company as the outside agency, all coordinated with licensees and project partners.
EPE is based in Memphis, with additional offices in Los Angeles. In addition to Graceland and its related attractions in Memphis, including the Heartbreak Hotel, EPE is aggressively involved in a worldwide licensing program, merchandising, music publishing, and television, film, video and internet projects.
Elvis Lives Marketing Campaign Begins
December 22, 2004 | Video
David Brys wrote on
December 23, 2004
Great layouts! I personnaly don't like the 'Elvis Lives' call-out very much. 'Elvis Alive' or so might have been better. There are still many people out there who think that "an Elvisfan" is by definition a jumpsuited look-a-like who have a special holylike place in there homes where they have candles burning and don't want to believe that he died in 1977. 'Elvis Lives' might just put some oil on the fire.
E.T. wrote on
December 23, 2004
Great with a campaign. But why not tie it in with a campaign for concrete products (CD's DVD's etc.)? What is really the goal with the statement "Elvis Lives"..? Could very easily put oil on another misunderstanding. And why such ugly artwork that look like faded bad-taste posters from the 70's.
MauriceColgan wrote on
December 23, 2004
Let's lighten up a little...it's Christmas time:-) Hope everyone here has a beauty! And a very Happy New Year too.
An Elvis Presley Day 8 January 2005 Online petition may benifit from the Elvis Lives posters. The Elvis Day idea by Michelle Rosancrantz deserves our support. Please search Elvis Presley Day on Google etc and help to get the news out. In his music, dead Elvis, is more alive than many living singers:-)
gribz wrote on
December 26, 2004
This is a great thing, and with Graceland going public soon, you will see a lot of great things for Elvis on the horizon. Don't be surprised if Graceland announces that Elvis is getting his National Holiday, because I think it will happen. Only down-side is, that it may still be 5-10 years away.
Franklin wrote on
January 19, 2005
Idea looks good but also very cheap
These are mostly the figures of mc farlane as shadow
Elvis deserves better even as a trademark.
THe EP 25 LOGO was much better.
It looks cheap thinking of the fact Elvis wore Design clothes and now it looks like it could come from k-mart
TCB, Frank