Elvis In The Media

It look like the marketing strategy from BMG/E.P.E. is starting to pay off. In more and more (serious) media Elvis appears. Las week there was a good article on the MSN/NBS website on all that's going on in the Elvis world gearing up to the 25 anniversary of his death. The article focuses on how BMG/EPE are trying to make Elvis relevant to those 34 and under.
Updated: Apr 14, 2002 

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