HMV, the high street retailer and record label which released the first Elvis singles in the UK, is launching a rebranded identity and logo, its first major image overhaul in more than 15 years.
A strapline called "get closer" will officially be unveiled later in the month, and Nipper, its longstanding dog and gramophone emblem, will be used as a stand-alone ident. Graham Sim, marketing director for the UK and Ireland, says the new design is an evolution for the brand and is designed to give customers an emotional attachment. "We want to say no one gets you closer to films, music and games," he says.
A new press campaign in its "My Inspiration" series of ads will feature Elvis Presley in the new style and will break in the Observer newspaper on Sunday. Sim says he is looking at extending the My Inspiration idea for use in a Christmas campaign.
The Memphis Recording Service reissued the single "My Baby Left Me", exclusively through HMV. The single will be available for one week only.