Elvis In BMW Ad
In the UK BMW used Elvis' A Little Less Conversation in their newest campaign.
John, Just how much SONY(UK) have to spend on Elvis promotion is the million dollar question and one we are unlikely to find the answer to. Apparently the Legacy series of releases usually sell around 30,000 copies each in the UK. SONY (UK) felt that due to the cost of YMWTBB they would not sell enough copies to make a profit and therefore decided not to give it promotion. Unfortunately the sales failure of the 'Viva Elvis' album has made them very wary about what should be released in the future. That release received an £80,000 spend on TV promotion alone in demographic areas favourable to Elvis during the first week of release to no avail. Radio stations in the UK, particularly BBC Radio 1 and 2 will not feature Elvis remixes on their playlists. With the demise of record retail outlets and the rise of downloading it would appear that the future for Elvis releases is along the lines of YMWTBB - quality products at higher prices catering to a niche clientele but with little chance of chart action. SONY state that what Elvis really needs to re-launch his legacy with the general public is a major motion picture along the lines of the Johnny Cash biopic 'Walk The Line'. Hopefully, something along these lines will turn up soon as there has been many rumours about such a film coming to fruition.
Many thanks for your kind comments.
Yes point taken Brian and of course i hope again ALLC does get re-released again, but my question to you is if Sony find it uneconomical to justify cost on advertisement then just how much is in the budget for Elvis promotion and surely if Elvis does get more tv/rado play then maybe just maybe sales of Elvis releases would do better than they have for many a year?. Where was all the promotion for YMWTBB in high street retail outlets....not in my local HMV mega-store and this has been the situation for a long list going back as you well know,i remember when going into outlets and seeing Elvis being promoted in the shop window with huge displays and shelves full of Elvis.........i know times have changed but if Sony don't feel the cost of promotion justifies any Elvis release then what does the future hold with Elvis and Sony.Maybe as Elvis fans we have been spoilt with so many re-releases over the years and maybe as already stated on various www Sony should stop the compo's and bring out maybe one or two albums a year and a nice box set every now and again, always enjoy your feedback in the Elvis world and many thanks for all you do in the name of Elvis Presley.
The reason why Elvis does well when associated with TV advertisements is that he get's free publicity and the public hear it on a regular basis. SONY would have to pay a fortune to get such exposure for a single recording and it would be uneconomical for them to do so. For example, in the UK, an advertisement placed in the middle of a major soap opera e.g. 'Coronation Street' at peak viewing time costs well over £100,000.
Wow 2 different adverts on UK tv using ALLC as a theme tune, and Sony may well be bringing it out again,it's funny how Elvis songs do well when used in adverts yet not so good when Sony bring out certain items.
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