Elvis Has Risen

Bakers Kingsmill are to celebrate the 70th anniversary of the legendary rocker's birth with a limited edition loaf baked in his image. And fans can really toast the King on his landmark date when the loaves hit the shelves on January 8. The company have crafted special bread tins to recreate the famous Presley profile, complete with quiff. And the packaging carries the cheeky slogan 'By appointment to the King'. The loaves will sell for between 70p and 90p. Jo Sykes, of Kingsmill parent company Allied Bakeries, said: 'What better tribute to the great man than to bake him his very own limited-edition loaf, for everyone to enjoy.' Kingsmill have managed to avoid the legal attentions of Elvis Presley Enterprises, who control the late rocker's image, by using lookalikes for theirĀ£7million TV ads,which show spoof footage of Elvis as a baker. The 'mockumentary' commercials are based on his only stop in the UK - an hour at Prestwick Airport in 1960 - and claim his first love was Kingsmill bread.
Source: Mirror / Updated: Dec 15, 2004 
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Reactions

walkerelvis (profilecontact) wrote on Dec 16, 2004report abuse
I love the commercial as i am an taxi driver even none elvis fans love it. Anything positive on elvis is welcome these days so lets look forward to the loafs being made and i will be buying some to eat.
circleG (profilecontact) wrote on Dec 15, 2004report abuse
this loaf cover ad has been available in the uk for a month or so and really confused me. although tastfully (no pun intended) done i just couldn't work out why, then i thought, hey, its Elvis on everyones kitchen table so why not ?
Eddie White (profilecontact) wrote on Dec 15, 2004report abuse
I like the commercial. Although far fetched, it is not disrespectful. Thank you to Burger King for not associating their product with Elvis.

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