After all the complaints from fans and accusations that BMG "rigged" the chart with its limited edition release strategy they now posted the text below on the Special Singles website:
To commemorate the anniversary of Elvis’ 70th birthday, SONY BMG embarked on a groundbreaking plan to release all his UK #1 singles over consecutive weeks, starting Jan 3rd 2004.
To make them appealing to Elvis’ loyal fans, the company decided to package each single with original artwork and make them limited and numbered. Using previous sales of Elvis singles as a guide it was decided to manufacture 30,000 singles – 20,000 CD’s and 10,000 10”’s.
Due to the unique nature and timing of this campaign, the UK’s enduring love of The King and his music, in addition to the huge media interest the release of these singles has caused, demand for these classic chart-toppers quickly outweighed the stock in the shops.
The decision to increase the pressing runs of both formats was quickly implemented and this additional stock continues to be delivered into record stores this week (January 26).
However the company, as well as the retail trade and the media, continue to be inundated by fans who are desperate to find copies of the releases to complete their box sets.
In reaction to the fans comments and stock availability, the company has now decided to make ALL singles, from the first release, ‘Jailhouse Rock’, to the current ‘It’s Now Or Never’, and all future singles, available in non-limited, non-numbered editions.
This means that every record store in the UK is able to order unlimited quantities of each single though this additional stock will not be numbered as previous singles have been. The company will also manufacture more of the CD and 10” boxes which house this single collection. These will be available from April 25th 2005.
As Elvis sang… ‘A little less conversation a little more action’ and we hope these actions will give the huge number of UK fans what they want: Elvis back in the charts through national availability of these historic singles that will complete this unique, amazing collection.
Elvis For Everybody.