The Nevada Commission on Tourism will launch new national ads this summer that feature Las Vegas entertainment icons "Elvis" and the Blue Man Group enjoying outdoor recreation at Lake Tahoe. The ads will run in midsummer and fall, as the mountain paradise recovers from economic impacts of a devastating wildfire, Lt. Gov. Brian K. Krolicki announced Wednesday.
The ads, to run on television and in travel magazines, are the latest in the tourism agency's award-winning "icon" series that portrays Las Vegas show-business figures enjoying popular recreational activities in other parts of the state and reveal Nevada's two different worlds -- neon and nature. Show-business icons pictured unexpectedly in natural settings catch people by surprise and deliver the message that Nevada offers a lot more besides dazzling entertainment
The Elvis commercial, which features red-caped Elvis characters mountain biking on Lake Tahoe's spectacular Flume Trail, will begin airing next month on national cable television including the Travel Channel, Discovery, Discovery Science and Fox News.
The icon ad series, which recently won 36 awards from the American Advertising Fed
Source: Various / Updated: Jul 17, 2007