MusicNow, a leading online digital music service, and BMG, one of the world's largest music labels, announced today a co-branded, digital music channel showcasing the work of Elvis Presley. The new channel, ELVIS 2ND TO NONE contains more Elvis than anywhere else in the world -- more than 2,000 Elvis tracks, making it the ultimate destination for Elvis fans.
The channel provides an authoritative Elvis musical experience featuring hits from the upcoming October 7th release of ELVIS 2ND TO NONE, as are Elvis's top albums including "How Great Thou Art," "Elvis is Back!," "Blue Hawaii" and "Memories-The '68 Comeback Special". Listeners have the ability to stream, download and burn Elvis' greatest hits from every point in his career, with streams and downloads in the high-quality Windows Media 9 Series format. MusicNow and BMG will add articles about Elvis and merchandise as well as other offerings to the channel moving forward.
"BMG believes that digital music will play a key role in the future of music distribution, and we're excited to bring one of the greatest recording artists of all time to MusicNow in this innovative partnership," said Victor Penev, director of strategic marketing for BMG.
"The ELVIS 2ND TO NONE channel follows the news of launching The Blue Note Channel from MusicNow, and The Soul of Quincy Jones, and continues our strategy of bringing new and exciting channels with unique content to MusicNow," said Scott Kauffman, chief executive officer of MusicNow. "MusicNow's design gives consumers the freedom to quickly browse channels dedicated to their favorite names in music, creating an online entertainment experience that is itself 'second to none'."