Several automakers kick off their new campaigns in during the US Super Bowl. More than 90 millions people will watch the Super Bowl in the U.S. alone and CBS charges as much as $2.6 million for 30 seconds of ad time.
Honda plans to run two 30-second commercials during the game's fourth quarter. The first commercial will promote the fuel efficiency of Honda and the second is a blatant appeal to baby boomers. A Honda spokesman said the second spot is known inside the company as "Elvis" and features a CR-V dancing to a remix of Elvis Presley's song "Burning Love."
Source: Various / Updated: Jan 31, 2007