Following is a press release from EPE licensee RC2 Corporation. The Elvis card sets are now available at ShopElvis.com.
Note: The authentic Elvis memorabilia featured was procured by the licensee from reputable sources outside of EPE and did not come from the Graceland/EPE archival collection.
Charlotte, N.C. – Elvis Lives from Press Pass is the first comprehensive trading card set ever to feature “Cut Signature” cards and exclusive memorabilia cards of Elvis Presley. In addition to these first-time product offerings, Elvis Lives trading cards capture the essence of “The King of Rock & Roll” in a 90-card base set featuring design and content fit for a king. This comprehensive set follows Elvis’ career from the 1950’s through the 1970’s and includes rare and never before seen photos, unique art cards, and a subset of black & white photography from Alfred Wertheimer.
"We are excited to bring collectors and fans the unique opportunity to find autograph and memorabilia cards associated with Elvis,” said Tom Farrell, Director of Marketing for Press Pass, a division of RC2 (NASDAQ: RCRC). “In addition to high-end autograph and memorabilia cards, fans will also find discover great photography and wide ranging content in the 90-card base set. There are even unique Elvis die cast cars packed in mass retail ‘box blasters’ along with 8 packs of cards.” The ultimate collection of memorabilia starts with authentic Elvis-worn shirt cards (e.g., western shirt from his 1968 movie Stay Away, Joe) as well as cards containing swatches from scarves he wore in concert. The first ever “cut signature” program for Elvis, Historic Cuts showcases autographs taken from signed Elvis bank checks. Also planned are authentic autographs of several people who were instrumental in Elvis’ career, both on-stage and on the big screen. The Elvis Lives set from Press Pass will include autographs from Yvonne Craig, Elvis’ co-star in It Happened at the World’s Fair and Kissin’ Cousins, James Burton, lead guitarist and leader of Elvis’ TCB band, D.J. Fontana and Scotty Moore, drummer and guitarist for Elvis throughout most of the 1950’s and 60’s, and Gordon Stoker and Ray Walker, members of Elvis’ back-up group the Jordanaires. In addition, there are limited edition Artist Proof autograph cards featuring the signatures of Alfred Wertheimer (Wertheimer Collection) and Joe Petruccio (Blue Suede Collection).
Elvis Lives also includes Elvis Fashions, a 12-card all foil insert capturing “The King” in famous outfits (1:6 packs). Collectors can also win a piece of Elvis history via instant win cards randomly inserted in packs. The prizes are 18” x 24” framed Elvis Gold Records which have a $200+ plus retail value! Product is slated for release the week of October 16, 2006 and will be distributed in two forms: $1.99 foil packs (5 cards per pack) and $19.99 “box blasters” which will contain eight packs of cards plus one of six unique 1/64 scale die cast cars featuring Elvis graphics.
The Elvis card sets are now available at ShopElvis.com.
ELVIS LIVES! Highlights
90-card base set: 1950's, Sessions, 1960's, ’68 Special, 1970's, "Blue Suede" art cards, Wertheimer Collection
Elvis-Worn Memorabilia Cards
Elvis “Cut Signature" cards—Elvis autographs cut from bank checks!
Authentic Elvis Band Member Autographs!
Limited Edition foil board insert
“Box Blaster” with 8 packs and One 1/64 scale die cast car (Collect all 6 exclusive paint schemes!)
Instant Win! 18” x 24” Framed Elvis Gold Records
Elvis Lives! Set Content
Elvis Lives-Base Card - 5:1 packs
"Elvis Lives" sums up the unrivaled popularity of Elvis throughout the world today. Elvis lives in the hearts and minds of millions of fans who listen to his music, watch his movies and continue to purchase products with his name and image. Elvis continues to be the most recognized name in entertainment and the top-seller of number one records, movies and memorabilia today. This comprehensive 90-card set follows Elvis’ career through the decades and also includes unique art cards as well as black & white photography from Alfred Wertheimer.
Elvis Memorabilia-Elvis Worn Shirt & Scarves - 1:240 packs
The ultimate collection of memorabilia starts here with Elvis-worn shirt cards as well as cards containing swatches from scarves he wore in concert.
Elvis “Cut Signature” Autographs plus Artist Proof & Band Members Autographs - Overall autograph odds 1:144 packs
The first ever “cut signature” program for Elvis, Historic Cuts showcases autographs taken from signed Elvis bank checks. Look for ELVIS BAND MEMBER & CO-STAR AUTOGRAPH CARDS, WERTHEIMER COLLECTION ARTIST PROOF AUTOGRAPHS…signed by Alfred Wertheimer-two versions, seq. #’d to 400 and 100, and “BLUE SUEDE” COLLECTION ARTIST PROOF AUTOGRAPHS… signed by Joe Petruccio-two versions, seq. #’d to 400 and 100.
Instant Win-18” x 24” Framed Elvis Gold Record - Approx. 20 total prizes
Win a unique piece of Elvis history with an instant win card randomly inserted in packs. The 18” x 24” framed Elvis Gold Records have a $200+ plus retail value!
Wertheimer Collection Artist Proof AUTOGRAPH CARDS - Seq. #’d
In the spring of 1956, New York City photographer Alfred Wertheimer was asked if he would accept a one-day freelance assignment to take publicity photos of a young, up-and-coming singer named Elvis Presley. Any notion that this was just a routine photo shoot was quickly dispelled when Wertheimer witnessed the extraordinary effect Elvis had on his fans. Look for hand-signed artist proof versions of the Wertheimer Collection base card cards randomly inserted.
Blue Suede Collection Artist Proof AUTOGRAPH CARDS - Seq. #’d
Joe Petruccio has combined his drawing and painting skills to create a most fascinating and compelling style all his own constantly adding to his “Blue Suede Collection”, his ever growing series of paintings and drawings of Elvis Presley. Look for hand-signed artist proof versions of the Blue Suede Collection base card randomly inserted.
Elvis Fashions-All Foil Insert - 1:6 packs
Keep a sharp eye out for these all-foil insert cards capturing ‘The King of Rock & Roll’ in famous outfits--12 cards in all.
Packaging & Availability
5 cards per pack; 24 packs per box; 20 boxes per case. $1.99 SRP
5 cards per pack; 8 packs + one die cast per box blaster; 20 boxes per case. $19.99 SRP.
Set content, checklist, and insert odds subject to change.
About RC2 Corporation
RC2 Corporation (www.rc2corp.com) is a leading designer, producer and marketer of innovative, high-quality toys, collectibles, and juvenile products that strives to build consumer loyalty by fulfilling the passions of all ages. The branded toys, collectibles and juvenile products are fun to own and use, and encourage repeat purchases. RC2’s infant and preschool products are marketed under its Learning Curve® family of brands which includes The First Years® and Lamaze® brands as well as popular and classic licensed properties such as Thomas & FriendsTM, Bob the BuilderTM, Winnie the Pooh, John Deere® and Sesame Street. RC2 markets its collectible and hobby products under a portfolio of brands including Johnny Lightning®, Racing Champions®, Ertl®, American Muscle™, AMT®, Press Pass®, JoyRide® and JoyRide Studios®. RC2 reaches its target consumers through multiple channels of distribution supporting more than 25,000 retail outlets throughout North America, Europe, Australia, and Asia Pacific.