King of Rock and Roll Inspires King of the Motorcycle World. Entertainer Elvis Presley not only left behind a great musical legacy behind, but contributed to the popularity of Harley-Davidson® motorcyles through his well-know passion for the bikes. Bruce Rossmeyer, CEO of 12 Harley-Davidson® locations - including the World’s Largest Harley-Davidson dealership located at Bruce Rossmeyer’s Destination Daytona and the all-new Graceland® Harley-Davidson located in the visitor center at Elvis Presley’s Graceland® Mansion in Memphis - proudly announces the all-new Elvis Presley Anniversary® Bike Signature Series, a one-of-a-kind collection of Elvis Presley-inspired, custom designed motorcycles.
To commemorate the 30th anniversary of Presley’s passing, Rossmeyer is recreating the personalized 1957 Black Harley-Davidson FLH model that Presley once owned. With only 30 of these motorcycles being customized and individually serial numbered from one to 30, each motorcycle in the elite Elvis Presley Anniversary Bike Signature Series will capture Presley’s passion for motorcycles. Although designed to replicate the 1957 model that Elvis owned and appearing as a classic custom vintage bike, the motorcycles will feature a 2007 Softail® chassis and drive train maintaining all of today’s engineering and safety features.
Rossmeyer has also partnered with renowned Harley-Davidson® painter David Uhl and Harley-Davidson® sculptor Jeff Decker, who will be creating unique pieces that will be included in the purchase price of each of the Elvis Presley Anniversary Bikes. Each exclusive piece created by Uhl and Decker will be numbered from one to 30 and paired with the corresponding motorcycle. The Elvis Presley Anniversary Bike Signature Series will be unveiled at Graceland in Memphis, Tennessee on April 22nd at the inaugural Elvis Rock 'n' Roll Ride for Life to benefit the American Diabetes Association.
Bikes 2-24 of Signature Series will be offered for sale through the lottery system at the April 22nd ride in Memphis and will be sold for $58,815. In order to purchase one of the Elvis Presley Anniversary Bikes, interested parties must register for the April 22nd Elvis Rock ‘n’ Roll Ride for Life. Those who register for the ride will be chosen out of a lottery and contacted that day to determine their intent to purchase. Participants need not be present for the opportunity to purchase if selected in the lottery. To register for the Elvis Rock ‘n’ Roll Ride for Life benefiting the American Diabetes Association, call 901-682-8232 or 800-DIABETES ext. 3121 or visit www.elvis.com/ride.
Bikes 25-29 will be available for purchase at a later date. The bike numbered “1” (one) will be sold for $100,000, with $40,000 of that being donated to the American Diabetes Association. Bike number “30” (thirty) will be auctioned off in Memphis, TN on August 15th during Elvis Week, the annual celebration of Elvis’ life and career
All of the Elvis Presley 30th Anniversary Signature Series Harley-Davidson Motorcycles will be delivered at the steps of Graceland® the morning of August 15, 2007 – the day before the 30th Anniversary of Elvis’s passing. The purchase price also includes a two-night stay at the Peabody Hotel in Memphis, a unique Graceland® Pre-Delivery Party on the evening of August 14th, and one round-trip ticket from within the continental U.S. to Memphis for the delivery experience.
David Uhl, a “painter of fine art,” began creating drawings that stunned his friends and family at the early age of 3. By the time he was a senior in high school, David had won the only art scholarship offered in the United States by the Colorado Institute of Art. His talent led him to eventually form Uhl Studios, an award winning illustration firm that included several Fortune 500 companies among its clients. His officially licensed Harley-Davidson® apparel art became a top seller.
Sculptor Jeff Decker was exposed to vintage racing since before he could walk. He spent two years working at a foundry where he mastered each step of the lost wax process. He not only sculpts his own pieces, but molds, wax chases, casts, and contributes to the patination process of each piece. The synergy between his love for vintage racing and his passion for art are married beautifully.