BMG UK And Irleand today announce that the Two DVDs and the SUN Commemative CD will now have a 5th July release date across Europe to co-incide with the 50th anniversary of the recording of "That's Alright".

The general public are aware of Elvis' musical heritage, but his minimal appearances on television, although viewed by millions, haven't registered as "must haves". The launch of all three products in a promotional blitz is expected to produce massive media interest, with retail being geared up for three months of sustained sales interest throughout the summer months, with a second re-launch in the autumn to excite the Christmas spend.

The autumn relaunch will commence with a Saga primetime Elvis Presley radio special hosted by Todd Slaughter across the network to be aired on Saturday 18th September linked to a major competition to win CDs, DVDs and trips to Memphis, co-promoted in SAGA Magazine, and in the national press.