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You have got to be kidding. "new ground-breaking campaign"? What the hell is groundbreaking about it? Pathetic more like.

This is YOUR news of the day? August 16 !! While other sites explode these day THIS is what Elvisnews has to offer? Okay .....

My thoughts too, Boxcar! Rather have no news, as if there is a server problem than this 'news' which is like Viva stated hardly to be called ground-breaking. Nice links to worth while sites / news items and so forth would have been the least I expected.

If this sells maybe they will have an assortment package with Elvis cookies that sport the 60's & 70's look. I myself could not bring myself to biting off the king's head or face (depending on which way I would take my first bite). I will pass on this. Bon Apetite

Once again, another reason (along with the guys in jumpsuits the news media shows during Elvis week in Memphis) why Elvis is not taken seriously by the masses. Not to mention the horrible movies showed on TCM yesterday. I guess they can only show the MGM ones? Then stick to J Rock, Viva, and the 2 docs. But Harum Scarum followed by Stay Away Joe? Good grief!

When Elvis said, "It's very hard to live up to an image," I doubt that he had this in mind. This may be an Oreo, but it is a tasteless one.

Wow! You guys are harsh!! How many companies did ANYTHING to recognize the 35th anniversary of Elvis' death yesterday? Did Coke or Pepsi or Taco Bell or Frito-Lay? I'm not expecting them to, but when I saw Oreo's advert, I was happy to see Elvis not forgotten. And I know TMC didn't play the best selection of Elvis movies, but it's 35 years on; I am pretty grateful for ANYONE still honoring the guy in a public way. I can't see how an Elvis supporter would be unsupportive of Orreo's Elvis support. You guys understand they aren't selling Elvis cookies, right? This isn't a "new" Oreo they are marketing to sell. All it is is an ad more or less supporting Elvis and Elvis week (and Oreo cookies). [Absolut Vodka does similar type of campaigns]

KingKreole Oreo is not honoring Elvis. They are making a buck off Elvis. That's their sole purpose. Got to agree with SteveV that stuff likes this makes the King & his fanbase look like a bunch of buffons. When will this end ? Whats next a doggy pooper scooper with an image of Elvis on it? Smell the coffee people.

Oldscudder, I think you are wrong, respectfully. Oreo recently did an advert just like the Elvis one except they used multicolored fillings, creating a rainbow flag in support of gay rights (human rights, really). I def do NOT want to get into a discussion about that, but Oreo has been doing this campaign for a while---and sure they want to sell cookies, but how does Oreo's ad, which reminds the word that Elvis Presley died 35 years ago, make fans look like buffoons??!? I can't help but point out, again, THEY ARE NOT SELLING ELVIS-SHAPED COOKIES. This is just an advert commemorating Elvis' death. I wish more companies would remember Elvis. There is literally NO BAD SIDE to something like this. The negativity on this makes no sense at all, and it in no way effects how seriously Elvis is taken. If anything, the fact that a major company is promoting Elvis and Elvis Week 35 years after Elvis died should make people take Elvis MORE seriously.

Why does anyone need to remind others that Elvis died 35 years ago? Sometimes i think it would be good if the 8th of janurary and 16th of august went by with no mention of Elvis. To me all it does it give people a chance to dress up like moron,and for some of his worse movies to have a reason to be showed when they probally wouldnt be shpwed if it wernt for having to have a marathon to honor the king. And i will add that i will make sure to never go to Elvis week in memphis,its a joke. Elvis lagacy in my view is a joke,it seems its more about picture books,compilation after compilation and fans who think anything Elvis is awesome,not all fans but far too any in my view.

And this type of stuff only makes people laugh at Elvis,i find it downright stupid!!!

KingKreole Nothing against you. What get's me going is this makes a joke out of Elvis. I'd rather see Billy Joel (a song writer I can't stand) as a cookie. Then I could feed him to the pigeons at the park. I just think this is demeaning to his memory. We just disagree enough said.

KingKreole, I kind of understand where you are coming from, but to the majority of folks seeing this, its seems a joke and it is solely on Elvis. Oreos? First of all, one of the worst things a human can eat, and another bad image for Elvis in my opinion. There should be other companies that honor Elvis. How about a company that has something to do with music and not sugary treats? I agree with mature, that Jan & Aug bring out the worst in remembering Elvis. I went once during August, never again. Idiots in jumpsuits all around me, people holding candles that couldnt name 10 Elvis songs, it was awful.

If I had the choice between eating an Elvis oreo or a cannoli . I would eat the cannoli.

Lol. I don't actually like Oreo cookies myself. I can see where y'all are coming from because I feel that way myself about a lot of things, like the jumpsuited fat bald guys roaming the streets of Memphis this time of year. So I really do see everyone's point about wanting Elvis to be taken seriously. If it had been Coca-Cola and they had 35th anniversary commemorative cans or bottles for sale, would that bother everyone just as much and in the same way?

Well having his face on a can,as lets say a special collectors edition is a bit better than making his image on a cookie. Elvis the artist seems so lost in all of this celebration.

I think Coke makes a better choice (altho just as unhealthy). Coke is part of Americanna just like Elvis, an institution, and people collect Coke bottles and cans, so yeah that makes more sense. Dont think anyone collects Oreo wrappers, lol. But still, the music kind of gets lost in it all, just like the tacky image things EPE sells, Not much of a difference to me.

I love Elvis forgreat music. What I don't understand is grown men getting off on Elvis's image in pictures. Other artist's are revered for their music , song writing ability, etc. & there is nowhere the interest in collecting images of these artists. I wonder if Elvis had been 5 feet six & looked like Ersel Hickey would their be half the interest. I think not. I just don't get the strong emphasis many older folk have on looking at his image. Can anyone explain.

Oldscudder, not really sure how to answer that. Do you really need to know why anybody would want to look at his image.......

Andy 2 I say a lot of things on this site that are tongue in cheek. However I'm serious with this. I love the music & have had every RCA record through 1977. In 2000 I sold everything but some records that were special to me. I never got involved in the image just the music. The only books I have are thee record & chart aspect of his career. Now, I want you to know that I'm not putting anybody down that collects & enjoys his printed image. All I'm trying to find out is why? I just don't get it. As a life long collector of Elvis of course I'm interested in what other Elvis collectors think. So i'm just asking out of curiousity.

I love the music too, more than any other aspect of Elvis Presley, it is his voice. However, I think people--men and women--literally fall in love with Elvis. When I was a teenager, my room was covered in Elvis posters. I mean, my 1st priority was to have all the music, but I also have tons of posters and ridiculously overpriced picture books and a big bust of Elvis in my living room. It's hard to explain why. It's like a very devout Christain; sure they have a Bible, but you know they probably have some crucifixes and images of Jesus around the house too. And maybe a bumper sticker. There is a cult around Elvis and he is an easy guy to get obsessed with. I absolutely went through it myself. Now that I am older, really my whole focus is the music in the best quality possible. So I'm not too sure why oldscudder, other than it can be kind of an obsession--to have every picture, movie, concert, song and scrap of Elvis there ever was. Religion is the nearest workable comparison to me. People already describe Graceland as "scared ground", as well as the birthplace. It is a fascinating thing to witness. I live in New Orleans, so Memphis is a 5 hour road trip. The 2 times I have been to Elvis Week, it was insane. People set up candles and shrines to Elvis all along the street. You see people covered in Elvis tattoos. And yet, they couldn't tell you the titles of 5 movies or songs sometimes. I saw a horrific "tribute artist" introduce "Always on my Mind" as "a Willie Nelson song that Elvis loved!" (Wanted to punch the guy in the face. He could not sing either and looked more like Danny DeVito than Elvis.) So it is a weird bunch that call themselves "Elvis fans"---and I think it embarrasses all of us at times. I can understand the sentiment of wanting the day to pass without comment because indeed, Elvis has become a punchline because of some of the ridiculous fans. I think some of the "fans" are fans only of some idea of Elvis they have in their head and get none of the depth. Anyway, I still like the cookie advert, but I get why some of you don't. It's like doing a Jesus cookie advert during Easter; kind of supportive, but more kind of tacky....

King Kreole Thanks. I appreciate your thoughts & the time you spent. If anyone else has any comments I'd appreciate it.

Forget the picture books, how can anyone sit throught those horrific movies. I tried last week, & could not do more than 10 mins. Those movies are really the lowpoint of Elvis' career. The first 4 were good, the first ones out of the Army were ok, but man after Viva in 1964, not even a devout fan can find a silver lining in them. I actually forgot how bad they were till I saw a few mins of some last week on TCM. DIdnt Elvis or the Colonel ever care about artistic merit? What I would give for one solid studio LP in 1965-66 instead of those trash soundtracks.

When I was a young kid of course I got thrilled by seeing photos of my musical hero ELVIS. Haven't we all had that when we were of tender age? I did not spend money on books (though some of my friends got me those books as presents). And I still don't. I bought A Boy fTup for the music and the book as reference guide of my fav time. But my view is that one can only read a small amount of books in a life time, so I prefer to read books that are uplifting the mind. I also don't read magazines, and yes I only browse through fanclub mags (mostly the texts are not interesting and sometimes even full of type errors - which take away all the 'fun' in reading). Yet it is a normal phenomenon that people do that. Not only religiously. I know people with packs of books about Beethoven and the like. They also make trips to the birthplace of these guys too. So it is sort of the same, yet less visible to the world. The fact that people go in large numbers to Graceland may be because ELVIS is a hero of our time. An icon on which people reflect their own things. They also like to connect or being around others having the same sentiment. Though they might be quite different in other aspects of life. But dressing up like him and the stereotyp of the like is mildly said childish and when I see and hear those grown-ups I always think back of ELVIS and how he looked at those things: he made it clear that he thought it was silly to say the least. Let it be clear that the candle light vigil is not my thing, though it is not completely alien. Yes, the Western part of the world looks down or is somewhat raising an eyebrow. I think the fact that he was the greatest entertainer deserves a worthy remembrance and respect. And if the people look down at those fans, this should not be a reason to ridicule ELVIS as an entertainer. On the other hand people (re: news reporters) go for that juicy element rather than for discriminating one from the other. Luckily in the last week or so I heard many people talking about ELVIS with the greatest respect and just ignoring the bitchy remarks some of the news reporters made (only a few by the way). At least outside of the USA, where they seem to have a real problem with appreciating their great entertainer and musical ambassador in a respectful way.

Thanks for your opinions. I got some useful information from each & everyone of you. I understand younger people into the visual end of the Elvis phenominun. I still don't get 50+year old men that are into it. But I guess that's what makes the world interesting.

oldscudder. when I was in my 50's, I was still collecting books on Elvis. I had all the Tutti Fruitti Ger books and Tunzi books. I have now begun to sell them on ebay. In my 60's I really find it silly to have these books on my shelf. I will keep some like the ones that document 'good' periods like the 68 comeback or record charts, etc. But a book full of jumpsuit peacock photos? Nah, not for me anymore.

My full-color, hardcover Sean Shaver book--the life of Elvis Presley--is still one of my most prized possessions. But I think it's because my mom got it for me. In all honesty, it has some awful pictures of Elvis in it. But I have a library of Elvis books at this point. And trading cards and posters, and lighters, pocket knives, belt buckles....a reproduction of both cool Speedway jackets (though I never wear them), sunglasses, shot glasses, clocks, busts/statues... It was a real obsession in my teens, and I happened to come along after Elvis died but before EPE seemed serious about protecting Elvis' image, so you really could buy anything with Elvis' face on it. To quote the Billy Joel song "Elvis Presley Blvd"--"they were selling plastic souvenirs of Elvis on the cross" (oldscudder~~sorry for the Billy Joel quote! "Elvis Presley Blvd" is a semi-obscure Billy Joel song that was a b-side in the 80s. It touches on the over-commercialization of Elvis after his death.)

Epe doesnt care about anything but money,they say no to very few things,as long as it has a pic of Elvis on it,they know it will sale and they dont care about his image,never have,never will.

The people who dress up in cheap jumpsuits, wear the aviators, and attach horrid wigs and sideburns at Elvis events wouldn't be doing so if Elvis hadn't recorded Blue Suede Shoes, Hound Dog, Can't Help Falling in Love, and Love Me Tender. They don't know any other songs! They have the wrong idea of Elvis and sadly the viewing public get the wrong impression of Elvis during Elvis events. Though they probably mean well, they are embarrassing the rest of the 'real' fans.