Chart Updates Rubberneckin'

In The Netherlands Rubberneckin' entered both the Pepsichart (Free Record Shop) and the Mega Top 50 at #10. In Finland the single came in at #6. In the UK it dropped 11 spaces to no. 96 in the latest NME Top 100 Singles Chart, the chart for September 21. In the World Top 100 Chart, which is a chart that integrates 65 national charts globally, Rubberneckin' dropped 7 spaces to no. 84.
Source: Various / Updated: Sep 22, 2003 
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Reactions

cj (profilecontact) wrote on Sep 24, 2003report abuse
It is amazing Elvis is doing so well 25 years after his death. However, like other people on this website, I am confused by BMG marketing strategy. Personally, I think they don't want to promote too much the Rubberneckin single. Think about it, if all the new Elvis listeners buy the single, a small portion of them would buy the album on top of that. I think BMG is just teasing the crowd with Rubberneckin hoping the fan, who knew a long time ago about its release, would boost the sale up, waiting to get some reviews and press about it and then launching a campaign for the album, not the single. This is why I don't expect much promotion from bmg in the coming days, I think they will start a week before the album launch. Concerning the video, I think they should have invested a bit more money in it as it is a great marketing tool throughout mtv. And the Toyota deal will not have as much an effect as the Nike campaign did (true booster of the jxl remix). Furhtermore nike was worldwide campaign.
KP (profilecontact) wrote on Sep 23, 2003report abuse
This single will only be a flop if we let it. We need to bug BMG and the radio and video shows till they start playing and promoting this song. Its not that bad if you compare it to a alot of the junk on the radio today. The video has a Austin Powers feel to it. To bad they didn't get Mike Myers involved in the video, that would have given a pull to the millions of people who like the Powers movies and the late sixties early seventies to buy the single.
walkerelvis (profilecontact) wrote on Sep 23, 2003report abuse
I bought my version of rubberneckin at our local HMV store yesterday the first day that you could actually buy it so how can you have charts etc after only 1 days official sales. Lets see what the mid week chart says on thursday i think it comes out and we will have a guideline to how well it does. I know quite a few djs are playing it the 12 inch version in normal discos were you wouldnt ever here elvis being played so thats good isnt it. Also can anyone tell me were can i get hold of the 7 inch version for my jukebox. thanks.
Jim Semple (profilecontact) wrote on Sep 23, 2003report abuse
Considering how much Radio 1 (UK) played ALLC last year, I find it staggering that they refuse to play Rubberneckin and its not even on the playlist A, B or C. Even more so, on their official website, they mention half a dozen songs that are being released on the 22nd September and completely ignored Rubberneckin ! Maybe a lot more people than we think, actually think its a very poor record, I know a lot of hardcore Elvis fans were very disappointed and of course the video didnt help things either. We shall see.
Elvis Express (profilecontact) wrote on Sep 23, 2003report abuse
In the Brighton store of Woolworths, "Rubberneckin" has entered their chart at Number 4. The bottom line for the single is the general lack of publicity in the UK. Radio 2 have been playing it for 6 weeks. Radio 1 seem to have ignored it and our local station "Southern FM" use it as backing music while the presenters talk. I along with many of our fanzine readers have requested the track on Southern FM but it still has yet to be played.
ccrider (profilecontact) wrote on Sep 23, 2003report abuse
"Rubberneckin" only went on general release in the UK yesterday so give it a chance! Why does Elvis have so many negative fans, have we been spoilt by how much (mostly) great stuff that's been released in the last few years or what? Perhaps the NME chart placing is based on advance orders or imports or whatever, who cares! Let's wait to see where it debuts in next week's charts before we jump to any conclusions.
Jim Semple (profilecontact) wrote on Sep 23, 2003report abuse
No disrespect Eddie, but Top 20 in the UK will be an utter embarrassment considering a) the amount of sales required to reach Number 1 these days is virtually nothing and b) that 90% of all the music today is deplorable rubbish. If Elvis cannot do better than that considering the worldwide success of ALLC and Elvis 30 Ones, its a very sad day indeed.
Eddie White (profilecontact) wrote on Sep 23, 2003report abuse
Sales of singles, anywhere in the world, have plumetted. Therefore, don't read too much into sales figures. Personally, I think it it only matters if the single reaches no.1 in the uk or one of the Billboard charts in the us otherwise it becomes an 'also ran'. However, having said that the record, being released now in the uk and recently in the us is a pre-cursor for the new album being marketed, which I happen to think is a good strategy.It is obvious that BMG have invested a lot less time and therefore money into these projects so, expect lesser returns i.e. sales. The main thing is Elvis music and therefore his legacy is being promoted to new listeners aswell as toggs like me. Rubberneckin will definately make the top 20 in the uk. Not bad for Elvis.
Apachee (profilecontact) wrote on Sep 23, 2003report abuse
Well Rubberneckin' is gold anyway. Many years ago, maybe plat. The way they release it was not a smart move on bmg/rca part. Play it before it is release for 2 or 3 weeks. If people like it, they want it now, not next month. 2nd to none, will not do like 30 # 1 hits. And the record company said they hope to sale around 5 or 6 million when it comes out. So they are not going help it out much. Shame on BMG/RCA.
gbalaban (profilecontact) wrote on Sep 23, 2003report abuse
I have to agree with Jim on this one. If it was put out there properly it would have sold much, much better.
Damian (profilecontact) wrote on Sep 22, 2003report abuse
If I'm not mistaken Rubberneckin was released today 22nd September in the UK. How can it be falling down the NME chart when until today you couldn't even buy it ? I saw it in Asda today as a new entry on their chart at No 9 and there's no doubt that in the BBC chart for Top of the Pops (whatever it's called nowadays) it will be a high new entry next week probably top ten. as far as UK is concerned let's see what happens in the next couple of weeks.
Jim Semple (profilecontact) wrote on Sep 22, 2003report abuse
There can be no hiding from that fact that Rubberneckin has largely been a worldwide flop. Ok there was a number 1 in USA Billboard but sales of just 11,000 copies in the first week in a country the size of USA is dreadful. Why is this ? Well it must be go down as the worst piece of marketing, promotion, publicity campaign in the history of music. In the vast majority of countries worldwide, nobody knew about the record. Or you could say, that last years smash hit of ALLC was all down to the Nike / World Cup campaign. When are BMG and even EPE going to wake up and listen to what the fans are saying. You dont need to be a rocket scientist to work out that if the public bought Rubberneckin, they would probably have bought 2nd To None as well. I reckon because of the zero promotion, it will have cost hundreds of thousands of lost sales of 2nd To None. Always remember, if people dont know its out there, they ain't gonna buy it. What a golden opportunity missed to keep up the good work from last year.

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