BMG's Elvis Promotional Strategy Down Under Announced

BMG Australia has provided details of its promotion strategy. The main elements are the Australian release of "Elvis vs JKL - A Little Less Conversation' as a CD single on June 17. (June 10 in the USA) To back the single's release BMG will be using two video clips, one of which will be the current Nike ad without the Nike logo. A one track promo CD will be targeted to the media in late June.
Updated: May 17, 2002 
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