BMG Brazil Kicks Off Elvis Campaign

It's Now Or Never- is the title of the new BMG Brazil campaign to promote Elvis. The campaign started in August and will flood the market with 50 CD releases, many never before released in Brazil, like the "Today, Tomorrow & Forever" and "Close Up" box sets among others. Many CD´s are already in stores together with advertisements and one fantastic catalog (see the pictures above).

The catch phrase of the new campaign is "In October, he will surprised you again".