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Billboard Rubberneckin' Review

September 17, 2003 | Music
On the Elvis 2nd To None messageboard we found a review of the Rubberneckin' remix from Billboard magazine.

While a novelty song is always good game, reconfiguring an old Elvis track for modern times is serious business. "Rubberneckin'," from Presley's last feature film, 1969's "Change of Habit," previews the upcoming "Elvis 2nd to None," the follow-up to RCA's enormously successful 2002 release "Elvis 30 #1 Hits," which itself offered a (dreadful) new mix of "A Little Less Conversation."

Blessedly, Paul Oakenfold's "Rubberneckin'" remix is a surprising delight, frantically paced with a millennium-era knee-bobbing dance beat and yet managing to retain the innate sensuality of the original. Both the radio edit and 5:19 12" mix keep the focus on the King and his clutch of soulful background singers, managing to accomplish the near-impossible: Not only will reverent Elvis fans get down and dirty with their walkers, but current-day club kids will embrace this with hip abandon. Great fun.
Source:Elvis 2nd To None

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Lex wrote on September 17, 2003
Jim, he wasn't! I did dislike it very much, and I saw over here and on other fora that I wasn't lonely in that opinion. It isn't good because Elvis is involved in my book. When I first heard the remix of Rubberneckin' I thought it wasn't as bad as ALLC, but I reconsidered. It is even worse. What was a fun, lighthearted song to me in the past, isn't fun anymore.
Jim Semple wrote on September 17, 2003
He must be the only guy on the planet who thought ALLC was dreadful !
Jim Semple wrote on September 19, 2003
I agree Andreas77.
Patrick68 wrote on September 17, 2003
Hey bkdnyc2, the "Macarena" was dreadful, but it didn't stop it from being #1 in over 40 countries. A song can be reviewed a classic, and no one will buy it, and the reverse is true as well. I love both remixes myself. As long as they are talking about it, that is all that counts.
Coronel Parker wrote on September 17, 2003
My God! Another war in the Elvis world? What happen with the Elvis fans?. All fans will be happy that 26 years after his dead, his music will play in radio and tv. I don`t care if the remix like elvis fans, i care the remix like young people.
Kenneth wrote on September 18, 2003
if i were that that person who done that review, i would be more concerned about who is going to read it. in toronto,canada where i'm from,it's next to impossible to find a store that sells billboard, when i ask the store owners why, they simply say,"nobody wants to buy it". i also take my walker with me [my 12yr.old neice].
TonyP wrote on September 19, 2003
I'm sure one reason the Change of Habit footage is not as prominent in the video as it could be - and that they altered it with effects - is that Elvis really didn't look very good in it. Elvis generally looking fantastic in 1969, but this isn't well reflected in that clip. Look at a photo from the Las Vegas press conference or even Trouble with Girls and compare with the Rubberneckin clip. The reason is the hair - it's as simple as that! This is a very trivial and shallow point, but then the pop world is very trivial and shallow, so I'm sure it was a consideration. I couldn't agree more on the point that they should have had a late 60s cover though. Elvis looked in great shape at this time and there are some fantastic photos that could have been used from the period; perhaps one of the many candid shots from the Las Vegas press conference?? It might have helped dispel the myth that as soon as Elvis grew long sideburns and longer hair, it was accompanied by an expanding waistline.
TCBn with TLC Bet wrote on September 17, 2003
"get down and dirty with their walkers" ???? Hey, I may be in my 50's, but I sure ain't using a walker. I walk 3 miles a day. so speak for yourself ! LOL
Ton Bruins wrote on September 17, 2003
I agree here with Lex, I don't like the remix of Rubberneckin' It wasn't one of my favorites anyway.
Eddie White wrote on September 17, 2003
ALLC was a great success. Rubberneckin will also be a success. Both have been re-mixed very well and deserve their acclamations. Whoever thinks ALLC was poor then join the back of the long que to buy Rubberneckin.
bkdnyc2 wrote on September 17, 2003
I have mixed feelings about this review. On one hand im glad it got reviewed and a good review at that! however its hard to understand why any reviewer would call ALLC dreadful??? when any record goes #1 in 27 countries you have to give the devil his due! I personally loved ALLC. The remarks about elvis fans and their walkers i find offensive, I think the reviewer did this to state his overall view of elvis in general and it was not his place to state his personal views on how he feels about an artist in general when writing a "singles" review. In essence it takes away his crdibility as a writer . As a nyc clubber who loves dance music , i think the remix is second to ALLC but still a very good remix considering what Paul Oakenfold had to work with . On the other hand the video is another story. Unfortunaltly the video was shot in one day and it looks like it. It pales next to todays videos. Any quality videos on VH1 or MTV are major productions and look like it. Nonetheless i hope this is a big hit so we can look forward to maybe a "remix" album release? Lets hope so!!!
jeremytcb wrote on September 17, 2003
I loved ALLC...Rubberneckin' didn't seem as good at first, but has really grown on me. Both of them are great and I am fully behind these remix projects - Long Live the King!
joemin wrote on September 17, 2003
Hey, don't be so touchy about the "walkers" comment. Remember walkers are what infants sit in when they are learning to use there legs. As regrads ALLC being "dreadful", his comment hardly matters now. The review of the single was positive and that is what matters..now lets get it to #1!!!
Andreas77 wrote on September 18, 2003
I somewhat agree with the reviewer when it comes to ALLC. The end result didn't have anything to do with Elvis and his musical heritage. It's an Elvis-dance remix, with the emphasis clearly put on dance. Sometimes you can't even hear his voice. I agree with getting publicity, but then Elvis has to be in the focus, not the mixer. EPE has to set up guidelines for a remix. My suggestion is: What would Elvis himself have done in 2003? Difficult: yes, impossible: no. That is why I think this is really, in many aspects, the first chance to really "spread" Elvis capabilities a singer, because the Rubberneckin-remix is so close to the original and his vocal is in the center of the production.
Andreas77 wrote on September 18, 2003
By the way, I really don't understand that cover and video. This is a song from 69, so show him from 69, simple as that. Doesn’t anybody in BMG see the contradiction between almost all Elvis fans (especially the young ones like me), favoring his 68-77 period and the great majority among the public not even knowing what he looked or sounded like in these years. THIS is BMG's challenge and future. I cant believe it, R. is one of the few songs they have professional footage of Elvis performing, and they gave him maybe 30 seconds in the video, and then in pink and green. Explain, please? Yes BMG, Elvis can be promoted the way he looked after he came back from the army...