Another Lottery With Elvis

The California Lottery and MDI Entertainment, Inc. have reached agreement on what will be the largest Elvis Presley Instant Lottery promotion ever launched, the company announced today. The Elvis Instant game will include 19 million $2 tickets, the largest to date. MDI's exclusive world-wide lottery licensing program with Elvis Presley Enterprises empowers lotteries to create promotions designed around official Elvis merchandise, memorabilia, movies, music and dream trips. The California Lottery's Elvis promotion will begin in January 2002 to coincide with the January 8th birthday of "The King of Rock and Roll."
Source: MDI Entertainment / Updated: Sep 25, 2001 
Elvis Presley on: eBay, iTunes, Amazon, Sheetmusic

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