An Elvis Presley lookalike from Blackpool is the star of the new campaign for AOL, created by Grey London, as the ISP taps into the craze for music downloads.
The campaign, called "Chinese Elvis", shows how AOL members can feed their obsessions and access unique music content via the keyword search feature. It is the latest campaign from Grey for AOL 9.0 to use a central character to highlight the benefits of being an AOL member. Other campaigns have used "Vanessa", to highlight child safety; "Steve" to represent the speed of AOL; and "Gareth", who illustrated the ability to upload and share photography. The new campaign breaks this week.