Elvis’ love song, "Always on My Mind" is featured in a series of new spots for ENEL Energy Services, Italy’s largest power company. Designed by Saatchi&Saatchi, the commercials were shot by director Benito Montorio and produced by Filmmaster Productions.
Elvis Presley recorded "Always on My Mind" on March 29, 1972, and it was released as the B-side of the "Separate Ways" single. It reached Gold status in the U.S for sales of over half a million copies and was a double sided hit reaching number 16 on Billboard magazine's Hot Country Singles chart in November 1972.