In an interview in Response magazine Joe DiMuro talks about his work for SONY/BMG and the Presley projects he was involved in. In this interview he mentions he is dicussing prospects for creating an infomercial sometime next year. A possibility is a half-hour show hosted by someone in the Presley family and offering a unit catalog box set.
From the interview:
Elvis Sightings To this day, Presley fans still swear the King is alive. Some believe he lives in Graceland; others see him at their local mall. If these assumptions were based on the amount of new Presley material continuously released on CD and DVD maybe they wouldn't be so farfetched.
Aside from DiMuro's initial Presley compilation at RCA records, he helped create "Love Elvis," a special Valentine's Day DRTV special and "Elvis by the Presley's," a soundtrack to the CBS network special SonyBMG co-produced and aired in May. He ran a three-week campaign with three different spots promoting the CD and DVD package offer.
Although no definite plans are set, Pearson and DiMuro are discussing prospects for creating an infomercial sometime next year. A possibility is a half-hour show hosted by someone in the Presley family and offering a unit catalog box set. It could include some unique, high-ticketed item — either audio or audiovisual — that would not be available at retail.
"I've done a 50-CD box set on Elvis," says DiMuro. "That could be a $500 ticket that could only reside vis-E0-vis the infomercial and then when we bring it to retail maybe we could break that down a bit, mark it down, cut it down and maybe come up with four or five different packages."
Pearson agrees that Presley would be a likely candidate for an infomercial project but says that other artists with a large enough catalog of material might also be considered. "I think we're early in the process. I think we'll get a project done," Pearson says. "I don't think that we're going to produce an infomercial or multiple infomercials just to be in that space. I think the goal is if we have the right product and the right project, then go from there and find the best way to sell it."
The complete interview is available at the Response magazine website.