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January 16, 1971
Elvis and Priscilla attended the JCC prayer breakfast at the Memphis Holiday Inn Rivermont. Afterwards there was a press conference where Elvis responded to a question about the effect of music on today's youth. "I don't go along with music advocating drugs and desecration of the flag. I think an entertainer is for entertaining and to make people happy."
At 5.00 p.m. Elvis gave a reception at Graceland for award winners and Jaycee officials, during which he conducted informal tours of the house. One hour later Elvis and Priscilla hosted a formal dinner for 100 guests at the Four Flames Restaurant, where place cards had been embossed with the TCB logo and signed by the star.
During the 8.00 p.m. awards ceremony at Ellis Auditorium Elvis proudly accepted an honor that clearly meant as much to him as any public recognition he had ever received. The trophy he received became one of his most treasured possessions, which he even took with him on his travels.