BMG International have proved what BMG UK has known for years – and that is the fact that Greatest Hits packages sell and sell well. "ELV1S #1s", and "2nd To None" will be followed up by E3 in the summer of next year – a collection of lesser known hits, but hits all the same. This year we have another Christmas release, and there’s more gospel and country compilations in the pipeline, but all of this only means more of the same.
"A Little Less Conversation" was a massive hit. But a year in the music business is a long time, and the promotional component parts were not in place for "Rubberneckin’" to duplicate the Conversation success. And to be fair the Oakenfold mix wasn’t that exciting. That said, it did make the Top 5, and that was all down to you lot.
So what of the future? Personally I don’t want to see an attempt at another dance mix. BMG have opened up a new interest in Elvis through the teen and pre-teen markets, and that’s been done. Unlike many fans I’m not against re-working Elvis music.
Elvis Presley’s voice was the finest in the world. He could bring out the best in most styles of music, but he never had the opportunity to perform with a world class orchestra, and please don’t say the Joe Guercio Orchestra because that was just a band.
The RCA Record label has great connections with some of the finest classical, and contemporary orchestras in the world. I would like to hear, say, the London Symphony Orchestra backing Elvis Presley’s more melodic repertoire. I think if you do this, then you can cross over into another market, which like the present day dance culture may not have previously appreciated Elvis’ vocal abilities. If you have an opinion on this proposal, then do let me know. I think we have to experiment more with Elvis’ recordings not just rely on more of the same.
Todd Slaughter is interested in your opinion too, you can email him (follow the link to the magazinepage) or use the reactionform.