My name is George Dassinger and I was a VP - Rogers & Cowan Public Relations’ Corporate Entertainment division - based in New York City from the late ‘70s through the mid ‘80s. It was 1982, early spring, when I received a phone call from the West Coast office saying the company signed a new client. I would help launch the account under the guidance of the Beverly Hills office. Elvis’ home and entourage refuge was being turned into a “museum”. It was going to be “Graceland – the museum”. I was told to fly to Memphis to visit Graceland. Report back after my visit, be fair and objective and provide an evaluation of media, promotional options and “a preview day”.
[more]Updated: Dec 25, 2009